Sometimes it is easy to spot possible deceptive advertising… but not always. For example, the FTC has an Endorsement Guide for social media influencers and above all, the endorsement must reflect the accurate experience and opinion of the endorser.
Well, what if it is a Virtual Influencer who is not human? Sometimes you can’t tell if the influencer you are following is real or not. 55% of people who followed a CGI influencer purchased something because of that influencer!
A pretty disturbing trend is the unauthorized use of the FDA logo. The FDA prohibits the use of its logo on “private sector materials”. So, if you see the FDA logo on any product such as teeth whitening systems, don’t confuse it as an endorsement from the agency: it probably shouldn’t be there.
So how about those randomized, placebo-controlled trials to support claims products are “clinically tested”? My Pillow claimed this and had to pay $100,000 to settle a false advertising lawsuit, and New York State has a lawsuit against Quincy Bioscience which for years claimed its supplement Prevagen is clinically proven to improve memory.
Don’t fall for fake advertising – do your research!